Mediascape are excited to announce the first edition of our monthly Superannuation Online report, analysing online media perceptions of the Australian superannuation agenda.

Latest findings for January 2011 highlight a busy agenda in play, with the release of annual APRA performance figures, Roy Morgan court case and calls for the early release of superannuation following Queensland flooding topping news. Underlying trending also revealed:

• Increasingly crowded stakeholder marketplace battling to gain media share
• Absence of any social media utilisation by key stakeholders despite social media grabbing over 20% of the agenda
• Continued concern that the superannuation industry is not doing enough to better explain terminology

Mediascape is in the process of making Superannuation Online available as an extremely cost effective monthly subscription based service, offering on-going critical insight into how the media reports on issues that affect you. Superannuation Online aims to answer:

• What are the key issues affecting the industry?
• How is social media covering issues?
• Are you gaining media traction?
• How are your competitors trending?
• Which journalists are covering the issues?
• Which media titles are covering the debate?

If you are interested in receiving a free copy of the January edition and further information regarding the on-going service, don't hesitate to contact me.

benn@mediascape-global.com

(02) 9904 9444

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Financial issues - not discussion on values - continue to drive the on line property agenda in Australia.

Mediascape's end of year property industry survey showed discussion on stamp duty, banking reforms, interest rates and infrastructure charges lead the online agenda running into Christmas - and post Christmas looks the same.

Traditionally, online search and news references to property tend to peak over the holiday period. This holiday break shows no break in the property chatter trend.

While Brisbane flooding has merged with property as a discussion driver in the Sunshine state, online users are still looking for information on the financial triggers which will move the property market.

Mediascape's final quarter survey had stamp duty changes as the dominant social media issue in November 2010. The next Mediascape property survey - due for release late January - suggests Australian property buyers are in for a rollercoaster year. Interest rates, currency fluctuations, global weather and flood reconstruction are all intruding on the property agenda.

Contributing to the buzz are news makers as diverse as the Real Estate Institute, Infrastructure Australia, Master Builders Association, Aussie Home Loans and the RBA.

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Now let me ask you a question. Are you from the camp that thinks social media is only about socializing? Now don’t be afraid to raise your hand because you are not the only one. In fact, if you thought this was the case you would in fact be in the majority.

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Players in the media landscape can be compared to a classroom of school children. You have the loud ones that sometimes get their point across but at other times are misunderstood. Then there are the quiet ones that never get their point across and are definitely misunderstood. What is the worse position to be in: putting yourself out there to be judged or trying to stay under the radar so hopefully you won’t be judged at all? It has become abundantly clear ‐ especially with the advent of social media ‐ that if you do not fill the gaps of your own media image someone else will them for you on their own terms. The vacuum is there to be filled, as KFC learnt the hard way last year when they offered a free giveaway but ran out of product.

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Mediascape has launched our online InterACT^TM solution that allows clients to access key media intelligence from any location, 24/7. Utilising Mediascape’s unique Epx media measurement and methodology, InterACT^TM allows clients to analyse and measure the impact of key campaigns and demonstrate ROI.

Employing a simple, elegant design interface, InterACT^TM enables the generation of a wide range of self-assembled reports and charting on demand. Real time file updates allow clients to analyse and integrate key intelligence quickly and effectively.

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