From Waterloo to Desert Storm, command and control has been the key element in achieving victory on the battlefield. The same is true of public issue battlefields.

With superior intelligence, the Iron Duke knew his out of sight Prussian allies were about the enter the battlefield at a crucial stage in the British-French face off. The rest is history. Norman Schwarzkopf’s awesome satellite view of the Iraqi battlefield meant his hugely out numbered troops defeated their opponents in less than a 100 hours.

Media analytics seek out and identify voices that cut through arguments in the daily news cycle, providing media manager ‘generals’ key intelligence on where to direct their communications thrusts and which strategies to follow to win the message war.

A vital ‘command and control’ element in public issues management, Mediascape’s Epx© system delivers key metrics online to the media battlefront. Case-hardened in major issue confrontations, the system quickly sorts out the messages that are winning, who is saying them and who they are impacting on for the generals at HQ. On the media front line Epx© delivers tactical intelligence to forward troops with iPads and smartphones, helping them acquire media targets and select the appropriate weaponry to successfully gain public policy impacts.

Without media analytics to guide it, a press statement is an aimless shot with negligible impact. With Epx©, a media release can be a precisely targeted cruise missile with devastating media impact.

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