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	<title>Mediascape</title>
	<link>http://www.mediascape.com.au</link>
	<description>Mediascape is a leading media analytical and research services firm</description>
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		<title>P&amp;G makes over the online experience</title>
		<description><![CDATA[Procter &#38; Gamble own brands including Max Factor, CoverGirl, Wella &#38; SKII and have just recently launched a new website - Style United. Style United is &#8220;where beauty meets fashion&#8221; and contains a number of features such as Style 360 where you can receive personalized style recommendations, one on one  live beauty consultations via webcam and [...]]]></description>
		<link>http://www.mediascape.com.au/pg-makes-over-the-online-experience/</link>
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		<title>Australian Beauty Bloggers Compete with the Beauty Counter for Expert Advice</title>
		<description><![CDATA[With 85 beauty bloggers converging on Sydney for the inaugural Australian Beauty Bloggers Weekend  and more than 500 expected for the follow-up in 2012, it’s a good time to ask “What can they do for my brand?” The answer is: A lot! Online searches for editorial and blogger mentions are invaluable to a brand. However, [...]]]></description>
		<link>http://www.mediascape.com.au/australian-beauty-bloggers-compete-with-the-beauty-counter-for-expert-advice/</link>
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		<title>Analytics &#8211; Command and Control for the Public Policy Battlefield</title>
		<description><![CDATA[From Waterloo to Desert Storm, command and control has been the key element in achieving victory on the battlefield. The same is true of public issue battlefields. With superior intelligence, the Iron Duke knew his out of sight Prussian allies were about the enter the battlefield at a crucial stage in the British-French face off. [...]]]></description>
		<link>http://www.mediascape.com.au/analytics-command-and-control-for-the-public-policy-battlefield/</link>
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		<title>Bang for your buck? The beauty of the Glossies</title>
		<description><![CDATA[In a time of declining print readership, and the rise of online fashion content the Glossys have maintained their edge. But what do marketing managers really get for their money? We have produced unique analysis to measure the Bang for your Buck across individual titles &#8211; comparing advertising spend to editorial placement of your brand, [...]]]></description>
		<link>http://www.mediascape.com.au/bang-for-your-buck-the-beauty-of-the-glossies/</link>
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		<title>Superannuation Online Report Is Here!</title>
		<description><![CDATA[Mediascape are excited to announce the first edition of our monthly Superannuation Online report, analysing online media perceptions of the Australian superannuation agenda. Latest findings for January 2011 highlight a busy agenda in play, with the release of annual APRA performance figures, Roy Morgan court case and calls for the early release of superannuation following [...]]]></description>
		<link>http://www.mediascape.com.au/superannuation-online-report-is-here/</link>
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		<title>Social media to the rescue!</title>
		<description><![CDATA[All it took was a well directed tweet. A small town American supermarket placed a &#8220;Family Shield&#8221; over a magazine cover showing a photograph of Elton John holding his newly adopted baby to &#8220;protect&#8221; young shoppers from the image yesterday. However, after another customer took offence to the censorship and tweeted a photo of the [...]]]></description>
		<link>http://www.mediascape.com.au/social-media-to-the-rescue/</link>
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		<title>Property Industry Survey</title>
		<description><![CDATA[Financial issues &#8211; not discussion on values &#8211; continue to drive the on line property agenda in Australia. Mediascape&#8217;s end of year property industry survey showed discussion on stamp duty, banking reforms, interest rates and infrastructure charges lead the online agenda running into Christmas &#8211; and post Christmas looks the same. Traditionally, online search and [...]]]></description>
		<link>http://www.mediascape.com.au/property-industry-survey/</link>
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		<title>Problems with Automated Sentiment Analysis</title>
		<description><![CDATA[“Automated sentiment analysis is less accurate than flipping a coin” – Buzz Numbers “’Bespoke’ analysis is the key to understanding online content values” &#8211; Mediascape Chief Analyst Ben Nash. Nash was commenting on BuzzNumbers’s response to a study by UK consultancy FreshMinds that tracked the accuracy of automated sentiment analysis – also known as positive/negative [...]]]></description>
		<link>http://www.mediascape.com.au/problems-with-automated-sentiment-analysis-2/</link>
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		<title>Australians online want more Super information</title>
		<description><![CDATA[Australians online want more Super information .mediascape polls the Super debate Australians online want to know a lot more about their superannuation &#8211; especially about how fees are levied. Preliminary findings from Mediascape&#8217;s online syndication indicates close to 70% of all online discussion concerns policy and regulatory issues, particularly focused on reporting standards. Increases in [...]]]></description>
		<link>http://www.mediascape.com.au/australians-online-want-more-super-information/</link>
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		<title>I&#8217;ll give you my ISP when you take it from my cold, dead hands</title>
		<description><![CDATA[Conservative journalist Andrew Bolt has recently become the latest victim of a popular internet prank. Someone has (shock! horror!) been posting on Twitter using his name. Though the account has existed for over a year, Bolt suddenly became enraged over it yesterday. In a fit of pique he implied that he knew the source of these scurrilous [...]]]></description>
		<link>http://www.mediascape.com.au/ill-give-you-my-isp-when-you-take-it-from-my-cold-dead-hands/</link>
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