P&G makes over the online experience

Procter & Gamble own brands including Max Factor, CoverGirl, Wella & SKII and have just recently launched a new website - Style United.

Style United is “where beauty meets fashion” and contains a number of features such as Style 360 where you can receive personalized style recommendations, one on one  live beauty consultations via webcam and the “Inner Circle” where you can invite your friends to give and share advice.

This is a step-up in terms of consumer interaction from the Australian P&G initiative that is Rouge Magazine, with expert advice, how-to’s and online shop functionality.

On a recent post I spoke about bloggers driving consumers away from the beauty counters, yet perhaps the blame lies with the brands themselves. Will brands really thrive from this form of interaction or will consumers avoid using brand websites to network with each other?

Right now it really is anyone’s guess, though I look forward to monitoring the progress and success of the new initiatives these brands are taking.