analysis
Acquiring the primary media information is the starting point. We then draw meaning and intelligence from the daily cascade of public domain data to assist management decision-making. Too many modern web-based information systems offer impressive aggregation and slice and dice capabilities but fall short of supplying the vital intelligence that management needs to run the enterprise. Mediascape’s advanced analytical tools supply actual answers, not just data.
MediaManager™
Provides clear issues analysis with comprehensive media profiling. This includes identifying titles, media formats, regional impacts and journalists/commentators that are then cross-linked to issues for tactical communication department response and media management.
BrandManager™
Profiles brand impacts within the media across company product ranges and competitor brands. Logs reference type against consumer sought attributes – value, quality and utility. Tracks media driven lifestyle shifts against product positioning.
