education
“Join the conversation.”
Web 2.0 is a bewildering revolution in communications. It changed the game, and, more importantly, changed the rules. Within two years the media industry has been turned upside down. Mediascape’s eMedia workshops explain why social media is so important today. They show you where it fits in with your overall communication strategy and provide practical “how to” learning experiences.
eMedia Why
A one-off top end workshop for senior management who don’t need to know how to use social media, but need to know where new media fits into their business model. It answers the basic questions of: What exactly is social media? Why is it vital to modern communications policy? Where is it heading? What are the core business implications behind the revolution and how do I develop a new media strategy to fit my organisation?
eMedia How
A series of tailored workshops designed to up-skill communications professionals, teaching them how they can take advantage of the new “two-way” web highway. This includes an overview of emerging trends and future directions, how to engage with new media, do’s and don’ts and case histories of winners and losers. It also features a tutorial on how to design a social media campaign, expaining how to integrate it into your overall communications plan.
