messaging & content services
A suite of specialist interactive media products and services designed to boost communications effectiveness. Used in conjunction with Mediascape’s analytical products these e-tools provide an easy to use internet communications blue-print and ‘clip-on’ journalist information portals with moderated blog/forum/social network hot spots which report consumer reaction in real-time.
Content acquisition, editing and upload services make added use of analysis data to deliver active ‘news’ pages on your web site.
eContent
Sourced comment and information summaries derived from Mediascape’s analytical output – as straight content or within a content management package. Delivered in a range of interactive formats – text summaries, synopses, full extrapolations or links. Provided as XML or RSS edted uploads or in individualised client information formats.
eChat™
An intelligence service for compiling blogs,forums and social media formats linked to run from a client’s website. It provides real-time feedback on the way consumers view issues and serves as a risk aversion tool with interactive feedback delivering rapid alerts on problem issues before they become media events. Virtual focus group research informs issue management strategies and points the way to effective communications programs.
eMediaCentre™
An interactive media portal that delivers a host of content resources to the news media. A mega news media release site offering not only the press release in text form, but also themed video clips (micro interviews), pictures at various resolution sizes, associated background papers and links to background sites to assist fast research. It is also a talking point for journalists to address queries that includes webstat feedback and optional portal moderation services.
