strategy & consulting
Mediascape works closely with clients to map out powerful communications strategies. We understands the critical importance of protecting a client’s reputation in today’s challenging digital media environment.
RiskManager™
An ounce of prevention is worth more than a megaton of crisis management. Mediascape’s unique risk analysis tool tracks the source of potential crisis issues by tracking your stakeholders – clients, regulators, voters, public policy makers, media and staff. Then matches the exposure and links these issues have to stakeholders. Simple, tell all charts point to the dangers before they become headlines.
StakeholderManager™
In-depth tracking of stakeholders important to a policy or corporate institution’s success. Links media sourced information on key issues with desk-sourced data from the public domain to provide early warning risk assessments and intelligence for successful issues management. Includes ContactManager™ to track your relationship with individual stakeholders.
eTarget™
A cycle of regular how-to reports accompanying MediaManager© and building on its strategic insights to provide a tactical road map detailing how to incorporate the new media component into standard media liaison activity.
CrisisManager™
A can-do tool that provides on-going tracking of media public risk profile against shifts in the media’s issues focus. Identifies stakeholder and issue vulnerabilities and opportunities as the media moves public perceptions of policy, corporate and consumer priorities. Delivers “what if” pre-event planning.
Strategic Communication Services
Assistance with communication plans. Supported by Mediascape’s powerful practise tools, we deliver strategic guidance and execution, bridging the often neglected gap between media release and strategy. Campaign evaluative and benchmark modelling completes the communications cycle.
Communication Review Services
Guidance to ensure your communications plans are optimised for the digital economy. Business focused review, benchmarked against industry best practice provides a timetabled strategy, practice and resource management plan to get the best from the communications and business model nexus.
